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- Using videos to market your product or service is a fairly new trend,
and given it's popularity it's safe to say that it's a trend that's
here to stay. If you don't want to get left behind, you'll want to
embrace video marketing for yourself, the only issue is should you do it
yourself or should you hire video marketing services to help you out?
Logo animation - Making a good quality video is fairly easy with the
inexpensive equipment you can get. It won't cost a lot and it can be
done by pretty much anyone. It's not like a t.v. commercial, it doesn't
have to have some great acting or effects, it just needs to be clear,
easy to understand and offer something of value.
"How to" videos are very popular for that reason. People will view your
video more often if you show them how to do something. If you're in the
dog training niche you could show them how to do something with their
dog, if you're in the internet marketing niche, you could show them how
to do something online.
Again, it's all about offering them some helpful information that will
make it easier for them to do something for themselves. You don't have
to worry about a lot of flashy graphics and effects, just make sure you
talk slowly, clearly and you provide good information with some visual
aids.
Of course, if you hire a service they can take care of all that for you.
Once you've got your video made, you will need to distribute it all over
the web. Of course, most will start with YouTube, which is a great
place to start, but there are thousands of sites online that will allow
you to upload your video, most of them are free, so it can take some
time to find them all and submit your video.
Again, you can hire a service that will take the tedium out of the
process for you and do all the work. If you are considering hiring a
service you have to be very careful. Make sure that you get a signed
agreement with them that not only spells out what they will do (create
the video, how many sites will they distribute it to?) but also get
references.
Look over their portfolio of work. Look a the quality of the videos. Do
they guarantee in writing that you will get a certain number of visitors
based on the videos? Since they are doing all the work, and targeting
the sites to upload the videos to as well as doing the keyword research
and creating the videos, they should be able to give you some sort of an
idea.
Take a close look at their references and testimonials. Did they deliver
on the promised traffic? And don't forget to have the price for their
services all spelled out so there are no surprises.
Using video marketing services can be a great way to jump start the
traffic to your site, but it will be expensive. Any reputable company
that can really deliver can pretty much charge whatever they want. If
you have deep enough pockets and do your due diligence so you know just
what you're going to get, I say go for it!